How Central Coast Moving Grew 50% in 1 Year with SmartMoving

Like many moving company owners, Austin Yarborough’s entrepreneurship journey started as a side gig. But working on the crew while working your way through business school has a way of opening your eyes to problems with the status quo, and new ways to solve them. 

After years of hard work, he’s turned his passion into a multi-million dollar moving company with explosive revenue growth to the tune of 50% in 2024. 

With a scalable system powering sales and ops, Central Coast Moving Co in Paso Robles, California is projected to continue growing at a rate of over 30% year-over-year, while pulling in 17% net profit.

The best way celebrate success like that? By expanding! In 2025, Austin and team acquired Pearson Moving and Storage, a 7 figure moving company in Phoenix.

Driven by passion and relentlessness, Austin isn't afraid of a challenge. Good thing, because when it comes to growing moving businesses, there are many.

Scaling up while staying rooted

Austin and the 10-truck moving team at Central Coast Moving Co. are dancing their way to the top… literally. From playing classic rock during loadings to hosting the team’s annual Dunder Mifflin awards, they’re achieving profitable growth and having a whole lot of fun along the way.

“When I was a mover, I just didn't really feel very appreciated as a person, let alone an employee. So I went out to start my own moving company and lo and behold, it's probably one of the toughest businesses out there. It will chew you up and spit you out in a heartbeat,” he says.

Austin’s community keeps him motivated to stay the course. He gives back through annual turkey giveaways, supporting the Chamber of Commerce, almost every real estate opportunity, and acting as a sounding board for other local business owners.

“There’s less than 300,000 residents in my county. What we've done as a business is deliver that local experience by being a great employer, a great community builder, and a great business to work with.”

With a star rating of 4.9 on over 700+ reviews, Central Coast Moving is certainly a leader. But it wasn’t always sunshine and five-star reviews. Austin is the first to admit: 

“It's hard to convince a business owner that you actually have to slow down to go faster.”

After running his business out of Google calendar back in 2017 to starting with MoveitPro and eventually making the switch to SmartMoving—he’s finally landed on a system that can scale as fast as he needs it to, without sacrificing the experience for his customers and team.

Switching from MoveitPro to SmartMoving

When he first started out, MoveitPro was the only CRM Austin knew of that had been purpose-built for movers. But as his business grew, he realized he needed a more powerful platform.

“Someone asked me, ‘Could you 10x your business with the current systems you have in place?’ And I said, ‘No way.’ Switching software is not easy, but growth only happens in the uncomfortable. I felt like I had an obligation to my business, my clients, and myself to work with the best company out there.”

He made the jump in 2021, and he’s never looked back. “In the beginning, you're using the software in the most simple way. But as your business grows, so does your ability to utilize the software better,” Austin explains.

“I saw more and more people switching to SmartMoving. I knew that what SmartMoving offered was far superior than the other options.”

As a leader in his community, Austin is determined to give customers and team members the best experience possible, including scalable systems for operations, sales, and reporting.

“I saw the robust sales side of SmartMoving and it was so user friendly, like the iPhone of moving CRMs. It was a no-brainer. Since then, I've been encouraging other businesses to switch to SmartMoving.” 

With the best moving CRM in his corner, Austin was ready for action. He scaled Central Coast Moving’s revenue year over year, reaching a 50% increase in 2024. And it’s just the beginning.

Keeping operations on-pace with sales

As someone who knows the game firsthand, Austin leads from experience. But as you scale, it can be easy to lose touch with what’s happening on the frontlines.

“This year, a new challenge was matching our operational foundation to the speed at which sales was growing.”

Austin and the team at Central Coast Moving use SmartMoving’s best-in-class dispatch and crew management features to keep sales and operations aligned.

Improving sales training with SmartMoving + Ringcentral

“Sales is the tip of the spear for any company,” says Austin. “I thought sales training was watching videos. But sales training is listening to your own phone calls and analyzing what you did well and what you could improve on.”

He’s a big believer in The Four Disciplines of Execution. With a team of 5 reps, Austin relies on SmartMoving for visibility, bringing sales resources and accountability metrics together for a complete picture of his sales performance. 

“One feature that we’ve been utilizing a lot is the RingCentral integration.”

With the ability to call customers right from SmartMoving, Austin helps his sales team save precious time—time that they can use to look back at emails, messages and recordings, and improve their sales skills.

Keeping storage profitable

Central Coast Moving was one of the first moving companies to offer mobile storage and it’s worked wonders for their margins.

“I never really enjoyed using wooden vaults or paying for all of the liabilities and overhead that come with giant warehouses,” Austin explains. “It was taking almost twice the time that I would spend loading a storage container.”

Instead of putting a bunch of money into the assets themselves, Austin leased an affordable two-acre fenced property and bought 60 units for local interim storage. 

“I'd rather pay a loan for an asset than a lease for a liability. Now we're up to 84 mobile storage containers that are our billboards in our community, and we're providing an excellent service that's easier for us and better for our clients.”

In SmartMoving, he can manage storage accounts and see exactly how much profit this part of business is contributing to the bottom line.

Knowing the numbers

As a firm believer that you’re only as good as your team, Austin pays close attention to his lead and lag metrics as he continues to grow. He uses centralized reporting inside SmartMoving to make it fast and easy for his virtual assistant to run reports. 

“One of my favorite parts of SmartMoving is the reporting that we’re able to pull.” 

He watches SmartMoving closely to keep a pulse on his daily sales and overall business health. On the sales side, it’s all about understanding how many jobs his reps need to book daily to reach their annual revenue goal at a certain target profit percentage. But he doesn’t stop there.

“As sales grow, so does your operational support. As a business, adding layers to the foundation as sales grew is something we had to do," Austin explains.

He pays close attention to the number of customer support tickets that come in and how quickly his team is solving them. With clear metrics to keep everyone on track, he has more time to pay it forward.

“What's changed most in my business is that I've been able to build systems and processes, add team members, and delegate to them.” 

And he's just as passionate as ever about innovating new ways to grow revenue. “Just the ability to contact people via SMS and email, I can now communicate with affiliates through SmartMoving—that's such a slept-on feature,” says Austin.

Playing the long game 

When Austin’s not tightening up his systems, growing his affiliate network, or coaching his team, you can find him creating content for the Moving Army community, which is over 100 members strong.

“I'm working with other moving company owners and their teams. I’m sharing what I’ve learned based on the growth that I'm doing and making myself available so we can all align ourselves in the right direction and succeed together,” says Austin. 

For him, that means having systems that scale with him—and won't falter as he pursues relentless growth in the moving industry. Change is hard, but Austin knows how important it is to the put long-term needs of his business first. 

“In this business, if you're doing the right thing when no one's looking, eventually, you’re going to win. That's the only way to do it in today's environment.”