Movers from the 2025 State of Moving Report named Facebook as their #1 lead source. But only 24% are running ads on Facebook—which leaves the playing field wide open compared to ad platforms like Google.
Google’s intent-based targeting is great for generating sales, but successful movers don’t sleep on Facebook. We’re diving into real examples and strategies to help you attract hundreds of leads through best-in-class Facebook advertising. Let's go!
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With high-quality ads and the right targeting, you can scale your online presence, rise above the competition, and tap into a goldmine of new business on Facebook. Here are some of the benefits Facebook ads can deliver.
Facebook Ads help you connect with specific audiences through targeting options based on demographics, interests, behaviors, and recent life events such as—you guessed it—planning a move.
In Facebook Ads Manager, you can set a daily budget at the ad set and/or campaign level. This means you get more ROI out of your ads by letting Facebook automatically choose the ad sets that are most effective with your audience.
With the right ads, you can attract high-quality leads even during slower times. In one example, the team at Barnacle Head Movers brought in 77 high-quality leads, resulting in a total of 24 moves booked from a single Facebook ad campaign. That’s a conversion rate of more than 30% on an average cost per lead (CPL) of $9.18.
Using a dedicated landing page for your Facebook lead forms makes it easy to track where leads are coming from. Facebook offers plenty of tools to help you test and monitor key metrics like click-through rates (CTR), conversion rates, and cost per lead for maximum ROI.
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When it comes to creating your Facebook ads, there's a wide range of options to choose from. Here are some of the top Facebook ad types for movers and when to use them.
By adding a lead form to your Facebook ads, you can grab all the info you need to increase your booking rates. Make sure all incoming leads from Facebook are sent directly to your moving company CRM for fast follow up.
Photo ads are the purest form of Facebook ad and one of the most effective for driving traffic to your moving company website. These ads can be created in minutes—all you need is an eye-catching logo and well-branded trucks. Photo ads are the easiest and most affordable choice for scaling your reach and brand awareness on Facebook.
Carousel ads let you display up to 10 images or videos in a single ad, making them perfect for showcasing a range of services or special offers. They’ve also been shown to generate 30% more clicks and up to 10x more web traffic than single-image ads.
Data shows that up to 47% of a video ad’s campaign value is generated within the first three seconds. Video ads with a strong hook capture attention quickly, while illustrating the entire moving process in seconds. Facebook currently offers 3 options for video ads : Feed, In-Stream, and Story ads.
More than half a billion people use Facebook Stories every day, and around half of them say they want to see new products, tips, and advice. Stories ads can be a powerful way to reach Facebook leads through helpful how-tos and informational content.
Messenger ads appear in the user’s Chats tab and can be a great tool for offering quotes, answering questions, or starting conversations with new customers. Messages can also be used later on for follow-up and retargeting.
Billed as an affordable alternative to video ads, slideshow ads load with 5X less data to reach audiences with slower connection speeds. You can use them as alternatives to video ads while saving time and budget.
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Now that you know the types of Facebook lead ads available, let’s look at how some of the best brands in the moving industry are using them to attract new customers.
Giving your audience a peek behind the curtain is one of the best ways to build trust. In this example, Moving Ahead Services uses Facebook’s dynamic creative features for a mix of videos, text, and calls-to-action (CTAs) to show their expert team in motion. 🎬
Piece of Cake Moving & Storage proves just how effective a single photo ad can be—especially with the right branding. It makes the most of its positive customer reviews and distinctive color scheme to draw leads in before inviting them to take action with a clear CTA to ‘Get quote.’
College Hunks Hauling Junk and Moving gives us a great example of how to get the most out of the carousel ad format on Facebook. The ad creative features a 6-step process showing potential franchise leads exactly what to do to become a franchise owner.
Now that you’ve got your creative wheels turning, let’s get into some ways to make sure your ads get seen (and clicked!) by all the right people. Here are the latest best practices to follow when planning your Facebook ads.
In a competitive market, it's important to be specific. Luckily, Facebook has tools that can help you target the people who are most likely to be interested in your moving services.
You can target your ads based on:
As for which approach is best, it all depends on your goals. When testing out a new campaign or strategy, try out different audiences for 60-90 days and then adjust your targeting until you find the cost per lead (CPL) you want.
Did you know that the content of your ad can make a huge difference in its success? According to Google, up to 70% of a campaign’s success is determined by the creative. Use eye-catching images and videos to grab your audience's attention and make sure your ad copy and headlines speak directly to your target audience.
The following tips can help you improve your Facebook ad creative:
Don’t be afraid to experiment with different ad styles until you pinpoint the most effective format for keeping audiences interested and engaged.
Not sure how much to set aside for your Facebook budget? Start small. Once you see how your ads are performing, you can slowly increase your bidding to put more fuel behind your best ad sets and campaigns.
Here are some tips to help keep your budget ROI-friendly:
How much should your marketing budget be overall? According to the 2025 State of Moving Report, average moving companies spend 8-9% of revenue on marketing, and 52% of companies plan to increase marketing budgets this year.
Look at Facebook's done-for-you reporting tools in combination with your own marketing ROI reports to see how far your budget is taking you and where to make changes in order to improve results.
With quality creative and an ROI-friendly budget, it’s time to build scalable systems for turning Facebook inquiries into bookings.
Here are some simple steps to increase your conversions:
By keeping track of all your opportunities in one central place, you can keep your marketing coordinated while boosting ROI on all the right channels and ad sets.
Cut down on the number of questions in your lead form to make it easier for leads to fill in their details and convert. And with automated follow-up that never keeps them waiting, you can make sure every lead gets the 5-star treatment they deserve.
Automated follow-ups help you increase your booking rate by:
Chances are, you're already on Facebook networking, following local pages, and promoting your moving business. With the right Facebook ad strategy, you're ready to reach more customers and bring in more leads.
When it’s time to scale your digital marketing, the right Facebook advertising strategy can help you bring in more leads, get more quotes, and book more jobs. Best advice? Don't set it and forget it. Continue to optimize your ads until you get the results you're looking for.
When your lead machine fired up, make sure you have a reliable CRM, like SmartMoving, to help your team respond to leads 2X faster and cut time to book by 30%.