|
RESULTS WITH SMARTMOVING 3X revenue | 50% booking rate |
From humble beginnings on Craigslist to a thriving enterprise with 40 trucks across 5 Pacific Northwest locations, Grant Korzetz has transformed Eco Movers into an 8-figure operation since its founding in 2009.
With ambitious plans to reach $15M in revenue and 15% profit this year, Grant is using his systems and technology to fuel sustainable growth. But there was definitely a learning curve along the way.
"We'd gotten to a point with our homegrown systems where were just scaling problems and disorganization. Without SmartMoving, we would be nowhere near where we’re at today.”
For nine years, Eco Movers ran on paper forms and manual processes. Although they were more organized than most companies, their homegrown systems simply couldn't keep up. Fortunately, that’s when Grant found SmartMoving.
“SmartMoving’s made a massive impact on Eco Movers. It’s what allowed us to have stable growth and operate the business on a higher level,” says Grant. Today, Grant uses SmartMoving to systematize sales, drive revenue, and reach for the highest margins in Eco Movers’ history.
From archaic tools to a streamlined system
Before switching to moving company software, Grant was relying on a friend with some handy programming skills to connect Eco Movers’ quote forms with the team’s backend systems.
“There was no automation, no texting, no reporting,” recalls Grant. “Things were disorganized and honestly—sloppy. It was time to make a change.” When Eco Movers merged with a company that did designer delivery and logistics, something had to give.
“Now I had two large locations, one $3M and one $2.5M. “We needed centralization between the two. We needed to be able to communicate between branches.”
The turning point came in 2019, when Grant met SmartMoving founder Tobe Thompson at a moving conference with Louis Massaro.
"We didn't have the technology to really optimize the business. Our old systems allowed us to be successful up to that point, but we'd outgrown them. But we were going for tremendous growth—and the old systems were holding us back,” says Grant.
Despite having never used a moving company CRM before, Grant knew it was time to pull the trigger. He had built a lot of backend systems, but when he saw SmartMoving had it all—and more—he never looked back.
"It was a no-brainer. SmartMoving had exactly what we wanted to implement. We didn't need to build it ourselves."
Grant's philosophy is simple: manage processes, not people.
"Systems create clarity so that other people can do things for you. You set them up to win and to know they’re winning. I was stuck in sales for two years, and that’s what really forced me to build the systems.”
He loved the way SmartMoving worked hand-in-hand with Louis Massaro’s Moving Sales Academy training, making it easy to execute the exact strategies he teaches the team.
"It was easy to trust SmartMoving because it aligned with what Louis Massaro was teaching around CMET (call, message, email, text), follow-ups, and automation. SmartMoving was really the first step in optimizing our sales process."
When Grant's team launched SmartMoving, the first thing they did was move all their data onto the platform, which made it much more accessible than before. Then they began building the sales process Grant had always envisioned. Over time, they optimized everything.
“Your sales process has got to be dialed in. That's how you make marketing work. You don't throw money at marketing and then fix sales. You fix sales first,” says Grant. SmartMoving brought it all together: customer information, automated follow-ups, sales scripts, and detailed reporting.
“SmartMoving helped us get our lead attribution dialed in so we know where our marketing dollars are going, rather than blindly throwing money into lead sources and crossing our fingers.”
At Eco Movers, sales performance is carefully tracked and incentivized. The company uses a graduated commission structure where agents earn higher percentages on all sales as their total revenue increases. "We're looking at speed to lead, talk time, follow-ups, booking percentage, and other key pieces of the sales process to ensure that our agents are following it," Grant explains.
It's a highly intentional process. Watch Grant walk through it, step by step, in his Sales Boost Camp session from Virtual Movers Conference👇.
Grant knows from experience that when you’re stuck in the day-to-day grind, you’re not thinking about growth—you’re thinking about survival. Since streamlining his business, Grant’s been able to focus on big goals: (1) building a self-sustaining company and (2) providing growth opportunities for everyone who cares about the business.
“In order to grow the company—and allow everyone in it to grow with you—you have to button up all the holes,” says Grant. “If you're stuck doing the minor things, you’re distracted from thinking bigger.”
Today, Grant has automated his business to the point where he only needs to review monthly reports. His systems are so refined that March became Eco Movers’ busiest month ever—despite a challenging economy.
"SmartMoving changed the game for Eco Movers by getting everything in one place and automating our entire process," says Grant.
With one centralized system, the team at Eco Movers knows exactly what they need to do each day to succeed. “SmartMoving centralized everything, which made it so much easier to manage,” explains Grant. “Now we have a highly accountable team that just takes the ball and runs with it.”
Instead of spending his time putting out fires, he’s focused on maintaining his “10 Promises of Service,” while expanding the business into new revenue streams.
With local moving services completely dialed in, Grant’s ready to scale up and out. He’s recently opened two new ancillary businesses: Eco Long Distance and Eco Commercial.
“A lot of people want to offer those additional services, but if you’re not systematized, you end up running multiple businesses, instead of one,” Grant explains. “We’ve grown a massive team across multiple locations. SmartMoving allows for that streamlined inter-branch communication.”
The way he sees it, the right time to expand is after you’ve optimized your bread-and-butter business to its full potential.
“We’ve systematized everything. Now we have an accountable team and we can go build the additional business lines, because we have the team to back it up,” says Grant.
With any new system or process, Grant gives his team time to experiment and start seeing proof of how it’s going to make their jobs easier—while reminding them of the bigger vision.
Grant’s reporting process is so streamlined, he doesn’t even have to check his daily reports. Instead, each department leader has their own dashboard with KPIs extracted from SmartMoving and is empowered to make adjustments as needed.
“All I have to do is check the monthly report to make sure everything’s on track,” says Grant. “It’s allowed me to step out and focus on the strategic side of the business.”
He still checks the daily sales flash reports from time to time, but now that he’s built systems and a team he can rely on, he can sink his teeth into big goals that drive the business forward.
After nearly a decade with manual, paper-based processes, everything changed when Grant put his trust—and his systems—into a CRM. From there, it only took a few years to skyrocket from $5M to nearly $15M.
(He wasn’t kidding when he said he was going for tremendous growth!)
With local operations streamlined and new ventures taking off, Grant's vision of building a company that provides growth opportunities for everyone involved is quickly becoming a reality.
Because of this, Grant sees SmartMoving as more than a CRM. He calls it his “business automation and process management tool.”
“SmartMoving gives you clarity into what your company is truly doing. It's a resource to scale your business and a way to unite your entire team.”