If a picture is worth a thousand words, the right video is… priceless. As a moving company owner looking for new ways to grow, video marketing can help you generate low-cost leads while building a standout brand.
And the best part is, it doesn’t have to be complicated. Today, we’re rounding up 9 of the best video marketing ideas for moving companies, featuring real examples from real movers.
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9 video marketing ideas to drive more leads for your moving business
From Netflix to TikTok, modern consumers want content that’s easy to engage with. The good news for business owners is that AI tools like Midjourney, InVideo, and Canva Dream Lab have leveled the playing field when it comes to video marketing.
For a fraction of the cost, business owners can capture, edit, and publish videos across a range of digital marketing platforms—including your website, social media, Google video campaigns, and more.
The only question is, where do you start? These 9 examples from real moving companies will help you get inspired.
1. Explainer and how-to videos
Customers at the top of the funnel haven’t decided on a moving company, or that they need one at all. But they are using Google and YouTube to learn more about the moving process.
With a moving company SEO strategy that includes video, you can put your moving company brand front-and-center for all things moving related. For example, the below packing explainer from Bust a Move Moving dominates the YouTube search results for "how to pack boxes for moving."
And this YouTube short from Best California Movers comes right up when users search "how to choose a mover".
By giving viewers access to insider tips, like the importance of verifying a mover’s license on the Bureau of Household Goods website and why you need to pay close attention to a mover’s customer reviews, this type of video content reinforces trust as prospects get closer to making a decision about who to hire.
2. Customer testimonials
According to research, customers remember 95% of a video review compared to only 10% of a written one. Video testimonials have also been shown to boost organic traffic to a website by up to 157%.
If you’re not already incentivizing your team to collect video testimonials, now might be the time to consider this strategy.
The below video testimonial from Bailey’s Moving & Storage is a great example of how to maximize the storytelling component. This testimonial isn’t just about showing off a customer who says she would give the team “7 out of 5 stars.”
It’s about sharing the magic that happens when you come together to support a 94 year-old woman and her granddaughter for a stress-free move. ✨
3. Behind-the-scenes & moving day videos
A classic behind-the-scenes video format is still an effective way to engage potential customers. By providing a sneak peek into the inner workings of your team, you not only help your audience get to know you better—you also establish a sense of belonging among those who “get it”.
While this type of video can be as simple as recording a quick ‘meet the team’ or sharing clips from some of your most successful moves, it’s also a great format to mix with other marketing strategies, like influencer partnerships and customer testimonials.
One shining example comes from Piece of Cake Moving & Storage, best known for its excellent service and distinctive bright pink branding. Based in New York, the franchise collaborated with Cosmopolitan Senior Lifestyle Editor, Christen Johnson, to document her 60-box move with a quick, behind-the-scenes TikTok.
@chrissyjaay_ 6ish hours and 60 boxes and crates later! thank you @Piece of Cake Moving for making this the easiest, most seamless, and stress-free move! 📦💓 #newapartment #nycapartment #brooklyn #nyc #moving #movingday #movingvlog
♬ Let It All Work Out - lil wayne’s intern
The TikTok video complements a written review by Christen featured in the Cosmopolitan
Loves! section of the online magazine’s website combining excellent PR and top-notch video content for maximum impact.
| 👉 Where will you get the biggest bang for your buck? Discover the top 12 moving company marketing strategies to boost your ROI. |
4. Spotlight community partnerships
There’s a lot you can do on your own, but when it comes to your marketing—you’ll go farther with the right partners. By putting your customers and affiliates at the heart of your video strategy, you can highlight all the amazing things you can achieve when you work together.
For example, our friends at Good Greek Moving & Storage have partnered with a range of organizations in their Florida based community, and beyond—including local charities, world-class athletes, and celebrity customers.
Highlighting your community is a great way to share your values, build trust, and grow awareness for your moving business—without forcing it.
In another epic example, the team at Roadway Moving partnered with the actual New York Yankees on a brilliantly scripted video promo, including some of the city’s best known comedians like Mike Recine.
5. ‘What to expect’ and time-lapse moving day videos
Don’t have a Yankees-level budget for your video content? Don’t worry. You can build trust with new customers simply by showing them exactly what to expect on moving day.
For example, this video from Wirks Moving & Storage answers essential questions about moving with information that’s relevant both to new customers and potential leads. The video walks the viewer through the exact steps for how the team at Wirks estimates, prices, and plans for a move.
For leads on the fence, this video tells them everything they need to know to feel confident reaching out for an estimate. At just over 3 minutes, it’s short, digestible and packed with helpful information.
But our favorite part has to be the last 30 seconds where they turn the mic over to some of Wirks’ happy customers who share their experiences in planning a move.
Need another example? The below video from Stumpf Moving & Storage shows visitors how they Tetris-fit every box into a moving truck using a time-lapse format. This is a great example of a video that’s interesting, informative, and easy to shoot and edit, even by a single person.
By revealing the step-by-step of how to pack and load a moving truck, this video shows viewers just how challenging the process actually is. And with an impressive 117K views, Stumpf’s audience will know exactly who to reach out to when it’s time to bring in a pro.
6. Destination videos and location-based content
If you have a moving company blog, you already know the power of localized content. Destination videos can be a powerful way to grow traffic and connect with customers early in the buying process.
As a bonus, these types of videos can be easy to create with a little help from AI, making it fast and easy to scale your video content and reach audiences across a range of different locations.
For example, the team at Dumbo Moving and Storage has videos for a range of destinations, like Costa Rica, Houston, Europe and more.
7. Fragile item FAQs and video tutorials
Your customer has questions, especially when it comes to moving fragile or oddly shaped belongings, like a piano, Peloton, or pet.
The below tutorial from Toronto Movers on how to move a Peloton bike lets viewers know exactly what steps to take to prepare their Peloton for a move, right down to the kind of screwdriver they’ll need.
By answering frequently asked customer questions via easy-to-follow video tutorials, you shed light on all the different pieces that go into a successful move while building awareness for the full range of services you offer.
In another inspiring video from the team at Stumpf Moving & Storage, the viewer gets a complete tutorial on how to move a large piano up more than 40 steps in the hills of Pittsburgh—in the rain.
From waxing, padding, and setting up the ramp to offloading the old piano to be discarded, the team at Stumpf Moving leaves no stone unturned.
8. Funny TikToks and social media videos
Why does the world love a viral video? More often than not, it’s because they make you laugh.
According to research, 91% of consumers want businesses to be funny, but using humor effectively can be tricky. Don’t be afraid to get a little goofy.
For example, our friends at Swamp Rabbit Moving play into their reputation as moving day superheroes by donning packing-blanket capes in this hilarious slow-motion moving day TikTok. 🦸
@swamp.rabbit.movi All rabbits wear capes…. #swamprabbitmoving
♬ original sound - swamprabbitmoving2
9. Promo videos and ads
You can take your video marketing strategy surprisingly far with just your iPhone, but a high-quality TV-style spot can be worth the investment, especially as you scale.
For example, this epic promo video from Piece of Cake combines powerful music and imagery to position the brand as part of the vibrant New York City landscape.
And this spot from Two Men and a Truck delivers high-quality production with a dash of humor as part of a larger campaign that ties back to their core value of treating “everyone the way you would want your grandma to be treated.”
Add video to your moving company marketing machine
You could splurge on a professional studio and videographer, or you could pick up your iPhone and start building a deeper connection with your audience starting now.
Because when it comes to video, the only limit is your creativity. Give customers what they want with a video marketing strategy that makes them learn, laugh, and feel confident choosing you.
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