If you’re here, you already know you need a strong social media marketing strategy. But with so many trends to stay on top of, what type of content actually works?
Today, we’re sharing 14 social media marketing ideas to help you win more leads on social media. From the funny to the educational, there’s a social post idea in here for every moving company's target audience.
Social media marketing ideas—14 awesome examples
Great moving company marketing is about so much more than Google ads. With the right content on the right social media platforms, you can reach more potential customers while increasing engagement with your current followers. Here are 14 examples to get you inspired.
1. Support local charities
This powerful Instagram Reel from Good Greek Moving and Storage showcases the team’s support for the Making Strides Against Breast Cancer Walk. Complete with pink trucks, branded running capes, and a giant mascot for photo opps, showing up for your local community makes for great social media content.
Why it works: 84% of consumers say they need to share values with the brands they choose to work with. By putting the company’s support behind the American Breast Cancer Society, Good Greek makes its values loud and clear to followers.
2. Host community events and giveaways
Piece of Cake Movers finds a lighthearted way to give back, offering free ice cream and even Knicks tickets from an ice cream truck branded in the company’s signature hot pink.
Why it works: By re-creating a local cultural icon—the NYC ice cream truck—Piece of Cake stops viewers mid-scroll and cements its reputation as a New York institution. (Plus, who doesn’t love free food? 😋)
3. Partner with influencers
Roadway Moving works with influencers and celebrities not for the star power, but to show their social media followers how the company tackles real moves. In this video, actor and Dancing with the Stars contestant Julianne Hough shows off the incredible job the crew can do in just one hour.
Why it works: When it comes to customer testimonials, it doesn’t get much better than this. By showing a real move in action, Roadway Moving goes beyond customer reviews and uses its celebrity endorsement in a way that still feels authentic. It’s a powerful way to show potential customers of what your moving business is capable of, while partnering with someone who can help drive hundreds more views of your content.
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4. Use humor
JK Moving Services uses hilarious point-of-view content to make a clear point about the experience of handling your own move, versus hiring a trained (and we do mean trained 🏋️) professional.
Why it works: This social media post isn’t just about being funny. With a clear call to action (CTA) encouraging followers to comment the word “MOVING” for a free quote, the team can easily track their conversion rates.
5. Offer help
This social post from 2 College Brothers offers a direct benefit to potential customers, before inviting them to scan a QR code to prequalify for move financing.
Why it works: This post shows potential customers that you’re not just a business—you’re a resource. And with a clear next step for followers, it’s also a great way to counter common objections and bring in new leads.
6. Share your process
With the headline, “We don’t cut corners, we protect them,” how can anyone resist this awesome TikTok video from The Professional Movers. The video shows the company’s movers carefully wrapping customers’ furniture to make sure it’s protected during the move.
Why it works: In addition to the clever wordplay, the video answers a key customer question: “Will these movers be careful with my stuff?” By sharing their actual technique for protecting furniture, potential customers know they’re dealing with professionals.
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7. Move something unusual
Like the previous TikTok, this one from Luxury Movers shows off the company’s expertise. But in this video, they’re showing how movers tackle oversized, unexpected, or unusual objects. This video not only gets viewers laughing, it also shows the team’s creative problem-solving skills in action.
Why it works: Showing your movers handling extra-challenging objects adds layers to your credibility. You let your followers know that, whatever challenge arises, you’re the company that can pull it off.
8. Be relatable
Even in the digital marketing era, the real value of social media is in making people feel seen. This video post from the team at Let’s Get Moving keeps it real by poking fun at its own one-person social media team.
Why it works: No one wants to work with a company that takes itself too seriously. Use your social media content to show followers that just because you’re a professional doesn’t mean you’re not still fun to work with.
9. Tap into trends
While most moving companies show off successful moves, The KC Boys stand out by taking a different approach to driving brand awareness. In fact, they were so successful that they left the moving industry to go full time with their influencer careers.
Why it works: It’s no secret that tapping into trends is a great way to scale your online presence, but this video does it while also speaking directly to a key target audience pain point—finding a mover that doesn’t just say they’re professional.
10. Drop pop culture references
In another fun post from Let’s Get Moving, the brand uses the infamous clip of Ross from Friends yelling “pivot!” while the gang moves a sofa through a classically tiny New York stairwell. Even folks born 20 years too late for the original will recognize the footage from reruns and memes creating an instant bond with viewers.
Why it works: Show your followers you get it, with on-brand memes and pop culture references. By tapping into key moments of collective joy, this post creates an instant connection with followers.
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11. Let your followers decide
This video from Oz Moving & Storage shows several AI concepts for a moving truck redesign and asks followers which one they like best. By asking for real-time feedback on their moving company branding, they make it easy for followers to engage.
Why it works: Asking for feedback is a simple way to create engaging content that sparks a real conversation on social media. As a major bonus, you also get real-time insight into what potential clients are thinking about.
12. Spotlight your employees
In this LinkedIn post from Gentle Giant Moving, the company shows off one of its favorite employees using a testimonial format sharing what it’s really like working there. This kind of post is a great fit for a professional setting like LinkedIn and Gentle Giant is great at using hashtags to jump to the top of search results.
Why it works: For some platforms, it makes sense to use humor, but on LinkedIn, professionalism wins. This post lets readers know its employees matter and gives readers a sense of the company culture.
13. Post seasonal content
In this LinkedIn video for Piece of Cake Moving, the company announces a special holiday partnership for Valentines’ Day. It’s fun, relatable, and perfect for the moment.
Why it works: Capture attention by tapping into seasonal holidays with timely content that connects. This post proves that no matter how potential customers feel about a given holiday, Piece of Cake Moving is here to help make the season easier.
14. Feature local destinations
The team at Oz Moving shares a number of high-quality videos highlighting noteworthy destinations in NYC. This type of content not only appeals to new customers within the local community, it also builds trust with potential clients thinking about relocating.
Why it works: Showcasing your local expertise paints your brand as a helpful community resource and trustworthy moving partner, all while giving potential customers something inspiring and useful to click on.
Win fans—and leads!—on social media
To ramp up your lead volume without overspending on pay-per-click (PPC), every marketing channel needs to pull its weight—including your social media platforms.
Start by investing in high-quality social media content that makes your target audience feel something about your brand. From there, make sure you’re tracking the ROI of your marketing channels.
SmartMoving’s CRM can help on both fronts, with a handy AI assistant to generate ideas for social media posts, plus built-in reporting to optimize your marketing campaigns.
