Looking to take your marketing to the next level? Whether your logo is catching eyes online, on the road, or even on the back of a t-shirt, that initial interaction must be memorable.
Your business logo isn't just a pretty picture — it's the face of your moving company. And if it’s time for a makeover, you need to know exactly what separates the best from the rest. In this article, we’re breaking down the key components that make a moving company logo stand out.
| 👉 Need more from your moving company marketing? Discover the top 12 cutting-edge marketing strategies for moving companies. |
Moving company logo design: 10 examples that nail it
Taking inspiration from other moving companies is a great way to start thinking about your own brand identity and ways you can use your moving company logo to reflect the unique value you bring to the market.
Let’s take a close look at ten moving company logos that have nailed their designs.
1. Good Greek Moving – a mascot with a mission
Good Greek’s moving company logo is creative, memorable, and clearly reflects their dedication to being the heroes of moving. With its boldly contrasting yellow and blue, there’s no mistaking what Good Greek Moving does — and who could miss the superhero character, Spero the Hero? From Pringles to Radiohead and the Jacksonville Jaguars, brand mascots are a great way to elevate your logo. Good Greek uses their superhero avatar to let folks know: they’re here to save the day.
2. Wildcat Movers – putting strong typography to use
Wildcat Movers brings some serious cat-itude to the moving company logo game (sorry, we couldn’t resist 🐱). Their logo features bold typography directly next to a fierce wildcat image. Believe it or not, typeface choice alone has been proven to increase positive consumer responses by up to 13%. Strong typography meets powerful animal mascot — it's the perfect power duo. And we can’t forget to mention color selection. Black font on a chartreuse background doesn’t just make the company name pop, it gives off a vibe that says, "we mean business, but we're also wild at heart." (Perfect for a moving company owned by a guy who loves to mountain bike!)
| 👉 More money. Fewer moves. Learn how owner of Wildcat Movers, Zane Ponsetti, went from bootstrapped and burnt-out to a 7-figure moving business with 20% net profit. |
3. Moving Ahead Services – one logo that says it all
Moving Ahead Services’ logo speaks volumes using only images. With three icons — a box, a mover carrying a box, and a truck, their logo is like a mini roadmap for the full range of services they offer. Paired with a clear and direct tagline, "We Handle All Your Moving Needs," Moving Ahead’s logo makes it clear that customers can rely on them for more than moving and storage.
4. Let’s Get Moving – a fast, focused attention-grabber
Let’s Get Moving knows how to catch your eye with their logo. The bold contrast between the tape strip and the location pin is a visual pop that's hard to look away from. With bold colors and clever design, this logo is the full package — it not only looks great, it also conveys a focused, fast-moving service that gets the job done.
5. Wirks Moving & Storage – friendly, minimal logo design
Looking for a minimal design that’s still warm and friendly? Wirks' logo feels like your favorite moving buddy — friendly, direct, and memorable. The uncluttered design stands out in a world of busy logos and with just the right touch of playfulness in the font, the style reflects a professional yet approachable service. It's the perfect mix of "we've got this" and "we're here to help."
6. 2 College Brothers – unforgettable name and color palette
You can tell 2 College Brothers' logo didn’t come from a generic logo template. It’s the perfect representation of their brand identity — fun, personal, and reliable all rolled into one. The name itself is a stand-out feature, but the brand’s color palette really doubles down. Despite endless stacks of books written on the topic, there are no hard rules on which colors to use in your branding (context is everything!). However, consumers do tend to gravitate toward the unique. With a one-of-a-kind name and color palette, the graduate cap in 2 College Brothers' logo is the perfect cherry on top.
| 👉 Ready to double your profit margins? Learn how Wade Swikle and the team at 2 College Brothers achieved a net profit of almost 30% while transitioning to a franchise model. |
7. Two Men and a Truck – an ultra-memorable logo + tagline combo
Two Men and a Truck's logo is a prime example of a moving company logo done right — and their "Movers Who Care" tagline says it all. In a glance of their hand drawn truck and stick figure movers, their audience gets the impression that Two Men and a Truck isn’t just in the business of moving furniture, they're in the business of moving hearts. ❤️
8. MiniMoves – a logo with a global footprint
MiniMoves' logo is like the Swiss Army knife of moving company logos — it's got everything you need in one clever package. The image of the globe paired with the name "Mini Moves" carefully balances a sense of locality and global reach. In a matter of seconds, the logo clearly communicates what MiniMoves is all about: small moves here, there and everywhere.
9. Augusta Movers’ – memorable and authoritative
Augusta Movers’ logo features silhouetted movers and packers in action mode, making you feel like they can handle anything you throw their way. It’s simple, professional, and authoritative. The clean design is easy on the eyes and even easier to remember.
10. True Friends – warm and relatable
When it comes to moving company logos that grab your attention, True Friends’ logo hits the mark. The logo features not one mascot, but two — a man and his furry friend — side by side, looking like they’re ready to have your back in all things moving. It’s warm, it’s inviting, and it’s 100% aligned with the brand’s tagline: Because when it’s time to move, true friends are always there for you.
What makes a good moving company logo?
When it comes to revamping your logo, there are several crucial factors to keep in mind to ensure your new design hits the mark. Let's break down the key considerations one by one.
- Simple: The ideal logo is like a catchy tune that sticks in your head. Keep it clean and memorable. According to research, 95% of brands only use two colors in their logo and only 5% use three or more.
- Professional: Remember, your logo should be like a firm handshake. Use colors, fonts, and images that say, "hey, we're pros at what we do!"
- Memorable: Make your logo the one everyone remembers. Aim for a design that's unique and be sure to do your homework to make sure it stands out in a sea of moving logos.
- Versatile: Your logo should look good in color, black and white, big, small, on a business card or screen. Test it in multiple formats — including print, svg, png, jpg, and pdf — to make sure your business name is clear across different sizes and layouts.
- Relevant: A great logo gives its audience a sneak peek into what the company does. Consider adding moving trucks, boxes, or other relatable imagery to show people what you do.
Logo maker vs. professional designer: which one should you choose?
When you were just starting out, you might have been able to get away with a royalty-free transportation logo image and a free Shutterstock account. But when you’re actively scaling your business, you need a professional logo you can feel good about.
More often than not, spending a little money on professional design services, via a freelance brand designer or agency, is an investment you can scale well into the future.
If you’re determined to go the DIY route, here are some free logo makers you can try:
If you’ve got a budget for a professional designer, places like LinkedIn, Upwork and Fiverr can help you start narrowing down your search. According to Wix, these are the suggested rates for freelance graphic designers:
- Beginner freelance designer (<1 - 3 years): $20 - $35 / hour
- Intermediate freelance designer (3 - 5 years): $35 - $50 / hour
- Advanced freelancer (5+ years): $50 - $150 / hour
Your mover logo matters more than you think
While there will never be a shortage of eye-catching logo ideas, there is only one you. Take time to reflect on your company's core values, your customers’ fears and motivations, and the kind of brand image you want to project.
With a clear vision and mission, you can transform your logo into a powerful image that makes the right impression every time.
But don't stop there. Make sure you deliver on your brand promise, from the very first touch with potential customers to follow ups post move. SmartMoving's got you covered with streamlined sales automation, professional-looking estimates, dispatch notifications, and more.
It's everything you need to build a remarkable reputation and optimize your profitability — all from one convenient hub. Schedule a 1:1 demo to see SmartMoving in action.
