Marketing ROI is a moving target. According to our research at SmartMoving, 40% of moving company owners are planning to improve their marketing strategies in an effort to scale their profitability.
Next to word-of-mouth, moving company search engine optimization (SEO) is one of the best ways to get quality moving leads without a massive pay-per-click (PPC) budget.
And launching a moving company blog is a great place to start. By offering expert advice to potential customers at all stages, you can generate organic traffic for a fraction of the cost of paid ads. In this article, we’re sharing nine ideas to get the wheels turning.
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Today 97% of people learn more about a local company online than anywhere else. And despite the mountains of dollars invested in paid ads, nearly 68% of clicks go to the top five non-paid organic search results.
Local search optimization is essential to a strong online reputation for your moving services, but no SEO strategy is complete without a blog. Here are nine ideas to help you start building a steady stream of low-cost leads.
Use your blog to stand out in a sea of competitors by covering a niche or unusual topic, like office moving or how to move a harp or fragile plants.
While others limit their efforts to high volume, high competition keywords, you can appeal to a smaller group of loyal searchers that have a specific pain you know you can solve.
For example, this blog article on how to pack paintings speaks directly to BustNMoves’ ideal client. As does this one from Wildcat Movers, which starts with the brilliant opening line: People in Texas love Billiards.
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You already know no one’s moving anywhere without their fur baby 🐶.
Writing about pets is a fun category to experiment with, because not only do people love their pets, they’ve also been known to have all kinds of pets. Using your moving company blog to cover topics like tips on moving your 100-gallon aquarium or custom-made chicken coop, can help you win trust with pet lovers of all kinds.
Here’s an example from Two Men and a Truck that covers moving tips for pets like dogs, cats, birds and gerbils.
There are countless components to a cross-country move. From packing and unpacking to updating contact information after settling into a new home, you can help potential customers prepare by offering a detailed checklist that makes this daunting task feel doable.
For example, this long distance checklist from the team at Allied even includes details like updating your medical records.
When it comes to building trust, nothing beats a simple, step-by-step guide. In fact, research comparing four brands found that prospects were 83.6% more likely to make a purchase from the company that provided educational content.
By sharing straightforward tips potential customers can read and apply, you can help them solve an immediate problem and instantly win their trust. For example, one potential moving blog idea could be to educate customers on how to pack for a move — including preparation tips, materials needed, and answers to their top ten frequently asked questions.
This example from our friends at Good Greek Moving & Storage is effective for so many reasons: it uses a warm and friendly tone of voice, it includes a static calls-to-action (CTA) in the side column for anyone interested in a free quote, it provides helpful tips the reader can use for their upcoming move — even if they decide not to hire them.
The customer reviews at the end of the piece provide an extra splash of social proof and the menu of related blogs encourages the reader to discover more content, increasing engagement and time on site.
Calendars, sample schedules, checklists, and moving guides can all be excellent formats for helping potential customers feel a sense of control when they visit your website.
We love this example from United Van Lines. The week-by-week format helps break down the moving process into manageable steps, making it less overwhelming for readers. It covers everything from tips on organization and budgeting to handling important documents and researching moving companies.
By incorporating clear CTAs throughout the blog and offering valuable resources like downloadable checklists, the company can also capture leads and continue to nurture them through the sales funnel.
UPack offers a similar guide, but they also include a printable checklist pdf with their moving company logo.
With clear branding and valuable advice, readers who download the checklist will be much more likely to keep UPack top-of-mind while preparing for their next move. As a bonus, sections of the pdf checklist can be repurposed into shareable slides and image-based content for social media channels like Meta and Instagram.
Customers want to be 100% confident they’re making the right choice for their next move. By providing an objective guide to working with professional movers, you can answer their biggest questions about finding, vetting, and hiring a moving company.
This topic is especially valuable because searchers looking for answers to questions like ‘how much does a professional moving company cost?’ or ‘how to choose a moving company’ are already in a purchasing mindset.
You can break the topic down into shorter, more specific form blogs on important subtopics like comparing costs and understanding moving insurance, put it all down in one comprehensive mega guide, or do both an in-depth guide and a blog.
This is known as the hub-and-spoke model of content marketing, where several subtopic pages lead back to one core ‘hub’ page. The hub-and-spoke strategy has been shown to increase rankings, traffic, and leads — but if you're just getting your blog fired up, start with a comprehensive pillar page that covers one topic in-depth.
This example from Bekins does exactly that, including a clear CTA at the end of the article inviting readers to reach out to their team to learn more.
Nothing will help you build trust with your audience like a transparent breakdown of what a great moving experience costs.
Let’s Get Moving offers searchers a detailed guide to every possible moving cost. Moving cost keywords are some of the best mid-to-low funnel moving company keywords you can get. And if you can rank for them organically instead of having to shell out for ads, even better.
All of Let’s Get Moving’s guides provide perfect examples of how to offer effective cost breakdowns at scale, but Moving Costs in Mississauga probably makes the best tongue-twister 😉.
The hands-down most effective way to launch a content marketing strategy is to put yourself in your customer’s shoes. Some prospects may be in the early stages of planning a move, others have already chosen their dream city and are actively planning to relocate.
Tri-Star Moving’s blog offers several great examples of actionable guides for every part of the customer journey, including how to decide where to move, how to make the move, and how to adjust your routine when you get there.
Ad costs aren’t going anywhere but up. To diversify your lead channels and increase your marketing ROI, it’s time to put your moving blog to work.
With the right topics, you can elevate your SEO strategy and generate leads on an always-on basis — no PPC budget required.
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